Montenegrin police, during the campaign that was conducted from August 1 to September 16, sanctioned 1.288 people who drove under the influence of alcohol.
The Police Administration said that today, in light of the World Day of Responsible Beer Consumption, the sixteenth campaign "When I drink, I don't drive" was officially completed, which they implemented in cooperation with the "Trebjesa" Brewery.
As they stated, during the past month and a half, through the umbrella message that alcohol and the wheel do not go together, with a special emphasis on young drivers, numerous activities were carried out, both on the ground and on social networks.
The Police Administration said that during the campaign, their officers sanctioned a total of 1.288 drivers who were driving under the influence of alcohol.
"Officials arrested 443 drivers who were driving under the influence of alcohol in the body in a concentration of one gram per kilogram or more or who refused to submit to an alcohol test," the announcement states.
Natalija Đordan, manager of corporate affairs at Pivara Trebjesa, said that they made a step forward in the campaign and focused on young drivers, who are often unaware of the risks of driving while intoxicated.
"We sent messages about things that don't go together, but we still see them every day. Some combinations, however, do not go together at all and there is no compromise for them, namely alcohol and a steering wheel," said Đordan.
According to her, the campaign had great reactions.
"We hope that, in cooperation with our long-term partners, we will continue to build on it in the future, because this is a topic that is always important to talk about," said Đordan.
As she added, that campaign also reflects the efforts of the Molson Coors group, to which Pivara Trebjesa belongs, in the field of promoting responsible alcohol consumption in all countries in which it operates, through prevention and education.
The press release states that the Trebjesa Brewery donated four breathalyzers to the Police Directorate this year, i.e. over 50 in the past decade and a half as long as the cooperation lasts.
It is added that during the regular activities of the traffic police, but also during the Lake Fest and Petrovac night musical events, more than 800 promotional gifts with the message of the campaign were distributed, as a permanent reminder to drivers.
"The police administration will continue in the coming period with activities aimed at responsible behavior in traffic and the preservation of human lives," the announcement said.
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