Montenegro is in the new to the report of the World Economic Forum (WEF) on competitiveness in the field of travel and tourism is in the 67th position out of a total of 141 ranked countries.
Montenegro has a total of 3,75 points in this year's report entitled Growth through difficulties, which the Mina-business agency had an insight into.
This year's report, as stated, places special emphasis on adapting the tourism industry to new trends in job creation and economic development.
Spain took the leading place for the first time this year, which was contributed by cultural resources, good infrastructure and the use of new technologies, which is a sure sign of the recovery of the entire economy.
Behind Spain, France and Germany were in second and third place. The United States of America (USA) is in the fourth position, in terms of the success of tourism activities, ahead of Great Britain and Switzerland.
Australia is in seventh place, followed by Italy, Japan and Canada. Singapore is in 11th place, China took 17th position, Brazil 28th, Russia 45th, South Africa 48th, and India 52nd.
The last place in this year's survey went to Chad.
The Tourism Competitiveness Index, which is published every other year, measures the success of an individual country in the travel and tourism sector, and is divided into four categories that include an enabling environment, enabling policies and conditions for travel and tourism, infrastructure, and natural and cultural resources.
"Tourism-oriented countries should focus on middle-class tourists from promising economies and developing countries, on older tourists and on the needs of tourists from the millennial generation, considering that these are categories where rapid growth is recorded"
When it comes to infrastructure, Montenegro ranked 47th, stimulating environment 56th, stimulating policies and conditions for travel and tourism 91st, while it is in 105th position according to natural and cultural resources.
The index consists of a total of 14 pillars, which include the business environment, safety and security, health and hygiene, human resources and the labor market, readiness for the application of information and communication technologies (ICT), the priority of the tourism and travel sector, international openness, price competitiveness, environmental sustainability, air traffic, land and port infrastructure, tourist services infrastructure, natural and cultural resources and business travel.
Montenegro was rated the best in the area of infrastructure of tourist services, where it took the 19th position, and the worst was the 134th place in terms of cultural resources and business travel.
When it comes to human resources and the labor market, Montenegro occupies the 35th position, while according to safety and security it is in the 47th place.
Montenegro is in the 55th position when it comes to health and hygiene conditions, and according to the readiness to use ICT in the 58th place.
In the report, it is stated that when it comes to the prices of tourist services, Montenegro occupies the 84th position, while according to the aviation infrastructure it is in the 56th place, and the land and port infrastructure is in the 66th place.
Of the countries in the region, the best positioned is Croatia, which is in 33rd place, followed by Slovenia in 39th place, while Macedonia and Serbia took 82nd and 95th place, respectively. Bosnia and Herzegovina (BiH) was not included in this year's survey.
The report states that the results show that the most competitive countries in the world also have an encouraging business framework and natural resources and that they invest efforts in creating an environment that encourages the development of the tourism and travel sector.
"Tourism-oriented countries should focus on middle-class tourists from promising economies and developing countries, on older tourists and on the needs of tourists from the millennial generation, considering that these are categories where rapid growth is recorded," he adds. in the report.
The WEF said that the tourism industry accounts for close to ten percent of the global gross domestic product (GDP), and for the last four years it has recorded a growth of 3,4 percent.
This is also a rate that exceeds the average annual world economic growth of 2,3 percent in the same period. Experts predict that the tourism sector will accelerate its growth to 5,2 percent in the next five years.
WEF made the report in cooperation with the companies Bloom consulting and Deloitte, the International Air Transport Association (IATA), the International Union for Conservation of Nature (IUCN), the World Tourism Organization (UNWTO) and the World Travel and Tourism Council (WTTC).
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