More than 70 certificates awarded: "Women in business are pushing boundaries and conquering markets in a wide variety of fields"

Women in business are pushing boundaries and conquering markets in a wide variety of fields, it was announced at a ceremony organized at the Science and Technology Park of Montenegro, where more than 70 ŽIG Women's Business certificates were awarded.

The TRADEMARK, which symbolizes the confirmation of the authenticity and importance of women's businesses, was awarded to companies from all Montenegrin regions.

This, as announced at the ceremony, is proof that the entrepreneurial spirit knows no borders and is developing in all parts of Montenegro, CGNews reports.

The Chief Advisor of the European Bank for Reconstruction and Development, Jelena Ćirković, said that the public register on the website of the Secretariat of the Competitiveness Council lists 180 companies that have met the very demanding criteria of the international document IWA 34, which provides definitions of women's businesses.

"So, we have a group of successful businesswomen who deserve our respect, but also attention that should be directed towards removing barriers to doing business," said Ćirković.

As she stated, it is planned to collect additional information about the challenges faced by this target group through further direct communication with trademark holders, by sending online questionnaires, in order to establish mechanisms to eliminate these challenges and suggest to the competent institutions to do so.

The Head of the Political Team at the British Embassy in Montenegro, Rachel de Souza, said that gender equality is key to the foreign policy and development strategy of the British Government.

"When developing programs, we take care that they contribute to gender equality in different areas. The economic empowerment of women promotes gender equality and encourages the improvement of the business environment, which benefits the development of the entire society and every economy. We are witnesses that women face numerous obstacles when starting a business, but also later during its management," said de Souza.

The Executive Director of the creative communications agency, BI Communication, Ljiljana Burzan-Nikolić, said that the Women's Business ŽIG was awarded to companies in Podgorica, Bar, Nikšić, Bijelo Polje, Kotor, Budva, Tivat, Herceg Novi, Tuzi, Berane, Kolašin, Plav Ulcinj, Danilovgrad, Pljevlja and Rožaje, which clearly shows that the entrepreneurial spirit knows no borders and is developing in all parts of our country.

"In terms of activities, we are proud that among the winners are companies from different sectors - from dominant professional, scientific and technical activities, through the processing industry, to trade and other service activities. This diversity is the best indicator that women in business are pushing boundaries and conquering markets in a wide variety of areas," said Burzan-Nikolić.

The ŽIG Women's Business project was launched by the Secretariat of the Competitiveness Council, with the support of the European Bank for Reconstruction and Development and the Government of the United Kingdom, through the British Embassy in Podgorica. The partner in the project is the creative communications agency BI Communication, in cooperation with the business information provider BI Consulting.