The initial indicators for this tourist season are encouraging, announced the Minister of Tourism, Simonida Kordić, adding that if the announced activities are implemented, she expects a successful season.
At a meeting with the Minister of Regional Development of the Czech Republic, Petr Kulhanek, during her visit to the Czech Republic, where she participated in the World Tourism Forum, she pointed out Montenegro's commitment to strengthening its international position, within the framework of foreign policy priorities and the European integration process.
Kordić emphasized the important role of cooperation with international organizations, especially UN Tourism as a key global partner in the sector.
The interlocutors emphasized the good relations between Montenegro and the Czech Republic, with a shared assessment that there is room for further strengthening of cooperation, especially in the field of tourism.
Kulhanek stated that Montenegro has exceptional tourism opportunities and that, in addition to its attractive coastline, it has exceptional potential for the development of mountain and rural tourism.
Kordić particularly emphasized the importance of investing in an artificial snowmaking system, which will increase the number of skiing days and improve the winter season.
She also pointed out the importance of developed transport infrastructure and expanding the capacity of Montenegrin airports as a prerequisite for the further development of tourism.
The focus of the conversation was also the regional initiative for a joint approach of the countries of the region towards distant markets such as the United States of America (USA), Japan and China. Kordić emphasized that this is a model based on cooperation, not competition, which Kulhanek welcomed, recognizing the importance of this approach for travelers from those markets.
The interlocutors expressed their willingness to intensify cooperation between the competent institutions of the two countries with the aim of jointly improving tourism policies and exchanging experiences.
This year's World Tourism Forum brought together representatives of the public and private sectors, national tourism organizations, and the academic community.
"The focus of this year's edition is on innovation, strengthening entrepreneurship and the application of artificial intelligence in tourism, with the aim of finding solutions to current challenges and shaping a sustainable future for tourism," the statement concludes.
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