40,79 thousand tourists visited Montenegro on Thursday, 10,9 percent more than in the same period last year, according to unofficial data on tourist traffic, which the National Tourism Organization (NTO) receives from locals.
According to this data, there is a growth of 25,58 percent compared to the comparable period in 2019.
"According to the same data, over 20 thousand tourists are staying in Montenegrin hotels, which is a 26 percent increase compared to the previous year and a 24 percent increase compared to 2019, and the largest number of tourists are staying in Budva, Herceg Novi and Bar," the statement said.
Total earmarked revenues, i.e. the part of revenues that goes to the state budget, which includes the residence tax, tourist tax and membership contribution, collected since the beginning of the current year as of Tuesday, amounted to 3,71 million euros, which represents an increase of 4,25 percent compared to the same period last year.
NTO continues with intensive promotional activities in foreign markets, aimed at further promoting Montenegro as a quality and competitive year-round tourist destination. After presenting its offer at fairs in France and Japan, preparations are already underway for its appearance at WTM London from 4 to 6 November, then at the B2B fair in Belgium from 17 to 18 November and for participation in the professional congress event IBTM World in Barcelona from 18 to 20 November.
"In order to strengthen cooperation with foreign partners and the media, a study visit of Spanish media is being organized, which will visit Montenegro from October 14 to 18, as well as a visit of French media from October 21 to 25. In parallel, a study visit of tour operators and travel agencies from Denmark is being prepared," said the NTO.
As part of the Tourism Incentives Program for this year, joint marketing campaigns are being implemented with leading European tour operators. In the French market, campaigns are being implemented with Voyage Privé, Expedia and FRAM, while in the UK market, activities are being implemented with Jet2holidays and easyJet Holidays.
"On the German market, Montenegro is promoted in cooperation with Schauinsland Reisen, Trendtours and Reisen Aktuell, and on the Austrian market with TUI Austria. Campaigns are also being carried out on the markets of the Czech Republic, Austria, Scandinavia and Poland, as part of the incentive measures program," the statement said.
In the coming period, as it is added, a special focus will be on continuing the Uncover Your Wild Side campaign in key source markets, through digital activities and targeted promotional campaigns aimed at further increasing the visibility of Montenegro as an attractive destination throughout the year.
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