41 percent more money than planned was invested in the promotion of Tivat and the enrichment of its offer

The Tivat Tourist Organization last year generated total revenue of 1.381.902 euros, while on the other hand, total expenses amounted to 1.219.136 euros. Compared to 2024, last year there was a seven percent increase in revenue, and the Tivat Tourist Organization ended the 2025 business year with a positive result of 162.766 euros.

This is stated, among other things, in the Financial Report of the Tivat Tourist Organization for 2025, which, together with the Report on the work of that joint-stock company owned by the Municipality of Tivat, was the subject of consideration at the regular annual Assembly of the local Tourist Organization.

The revenue plan for 2025 was exceeded by as much as 36 percent, with the collection of membership contributions, which amounted to 147.804 euros, recording a 48 percent better realization than planned.

Revenues from the residence tax amounted to 621.773 euros and were three percent lower than planned, although the total collection of this type of revenue last year was cumulatively one percent better than in 2024.

The collection of tourist taxes, which generated 195.347 euros, which is also cumulatively one percent higher than in 2024, was still two percent lower than planned. The item "other income", which generated 78.396 euros, was collected 74 percent above plan, while the revenue item "donations and sponsorships", which was planned at a symbolic 5.000 euros, recorded a total realization of 338.552 euros at the end of the year, which is 11,3 times more than the originally expected amount.

"Revenue from grants includes funds from the Municipality of Tivat in the amount of 250.000 euros for the organization of the New Year's Eve celebration, JP Morsko dobro 40.000 euros based on a strategic partnership agreement regarding the implementation of joint projects and activities aimed at better promoting the destination. Another 48.582 euros were generated from other legal entities in the form of sponsorship," states the report submitted by the director of the Tivat Tourist Office, Nina Lakičević.

Total operating expenses of the Tivat Tourist Board in 2025 amounted to 337.393 euros and were seven percent lower than planned, while expenses for promotional activities to present Tivat's tourist offer in emitting markets and enrich it through the organization of various manifestations and events of interest to visitors to the city, which is the main function of the local Tourist Board, amounted to 760.933 euros last year and were 41 percent above planned.

Last year, the Tivat Municipal Administration allocated 80.426 euros to finance projects to valorize local cultural and historical heritage, which was 24 percent more than planned.

"Based on the data presented, it can be concluded that the Tivat Tourist Organization operated stably in 2025 and achieved a positive financial result of 162.766 euros. Revenue growth was achieved compared to the previous year, with controlled expenditures, which indicates responsible management of financial resources, all in accordance with the needs of the organization. A special contribution to total revenues was made by revenues from the tourist tax as well as received subsidies, while significant funds were directed to fair appearances and the organization of events," the report concludes.