The citizens of Montenegro give the highest marks to products such as Nestlé, Nivea, Volkswagen Golf, Milka, Mljekara Lazine, according to the first survey of the best price-quality ratio in Montenegro, the Best Buy Award.
The research, conducted in February by the Swiss organization International Certification Association GmbH (ICERTIAS) from Zurich, showed that these products and companies are the best example for Montenegrins and a typical symbol of the best price-quality ratio on the Montenegrin market.
With the Best Buy Award survey, the Swiss organization ICERTIAS measures the experience and satisfaction of citizens in relation to the price and quality of products and services on the market, i.e. the best quality for the money spent.
"In Montenegro, the research covered more than 50 different commercial and non-commercial categories in the sectors of the economy, such as retail, food, footwear, clothing, cosmetics, home appliances, telecommunications, tourist destinations and many others," the organization said in a statement. .
As part of research related to the award for the best purchase - Best Buy Award, respondents were asked to give their opinion on what, based on their opinion and experience with certain categories of products and services present on the Montenegrin market, represents the best price-quality ratio, that is, the best quality for the money spent.
All questions in the Best Buy Award survey were open-ended, that is, respondents were not offered answers. They were free to name manufacturers and service providers who, based on their experience, offer the best price-quality ratio on the market.
For example, in the survey in the category of chocolate with the best price-quality ratio, respondents were asked to name the chocolate manufacturer that, in their experience and opinion, offers the best price-quality ratio on the Montenegrin market, to which the most common answer was Milka.
In the other categories, the first places were taken by Nivea in the body shampoo category, Crnogorska komercijalna banka (CKB) in the banking financial institution category, Ariel for powder laundry detergent, Pivara Trebjesa for light beer, Petrol for the gas station chain and Crnogorski Telekom as a service provider of access to fast fixed internet.
1,2 thousand Montenegrin citizens over the age of 15 who use the Internet participated in the research itself, and the research was conducted using a web survey using the CAWI - DEEPMA (Computer Assisted Web Interviewing - Deep Mind Awareness) method. The survey covered the entire territory of Montenegro.
“Best Buy Award research does not measure a brand's value or market share. To measure the relationship between the price and the quality of products and services on the market, only personal experience, opinion, satisfaction and consumer perception were used," the research states.
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