The public enterprise National Parks of Montenegro (NPCG) and individual parks will in the future be presented to the public with a new graphic design, on which, among other things, the NP Lovćen will not be represented by the symbol of a wild eagle.
The management board of NPCG, as the company told "Vijesta" yesterday, at its meeting on April 26, made a decision on establishing the sign of NPCG and organizational units - NP Skadarsko jezero, Biogradska gora, Prokletije, Durmitor and Lovćen.
"The decision to create it stemmed from the need for a new visualization that is in line with the management plans for the natural resources represented by the national parks in the coming period," said the NPCG.
No competition has been announced for the development of new graphic solutions.
"For the creation of the trademark of NPCG and organizational units, a competition was not announced, but it is the result of the work of the newly founded Creative Department of our company. JPNPCG did not have additional costs of hiring external collaborators for this task", it is stated in the reply to "Vijesta".
"The change in the existing visual identity concept resulted from a professional initiative and assessment that the existing visual identity does not meet the elements that would at first glance indicate the importance of the institution itself, that is, the level of seriousness that the company represents. In this sense, the complete idea and concept of the new visual identity was built with the idea that it will immediately and at first glance leave an impression of seriousness, recognition and legibility in order to achieve a full experience through direct visual contact. The typographical, i.e., the original accompanying typeface was also specially prepared, executed in Cyrillic, Latin and English," they told "Vijesta" from NPCG.
The current logos were presented in September 2018, simultaneously with the Android application and the company's website. As announced at the time, the NPCG logo and each national park individually were created with the support of the United Nations Development Program in Montenegro (UNDP).
The current logo has the shape of a tree, the crown of which consists of five stone flowers in the irregular organic form of stone, as "the dominant natural material of our climate". Each has an illustration of an animal characteristic of a particular national park - a chamois for Durmitor NP, a pelican for Skadarsko Jezero NP, a deer for Biogradska Gora NP, a bear has been chosen as a symbol of Prokletije NP, while a bird, i.e. a bald eagle, stands as a symbol of Lovćen NP.
Graphic solutions from 2018 are still on the company's website, as well as on social media profiles.
In several media these days, it was announced that the company NPCG and individual national parks have a redesigned logo, and new graphic solutions were also published. NPCG Board President Marina Jočić told "News" that she did not know which illustrations were published in the media, but also that she forwarded the graphic solutions of Mihailo Pavićević, a graphic designer employed in the Creative Department, to the CdM portal.
According to the solution from the media, the new logo for NPCG still contains illustrations of animals and on it a bear, a chamois, a pelican, a deer and a bald eagle surround the map of Montenegro.
In the solution attributed to Pavićević, however, for individual national parks, the author does not use the same symbols found on the common logo for NPCG. The chamois for NP Durmitor and the pelican for NP Skadarsko jezero were retained, but the logos for the parks Biogradska gora, Prokletije and Lovćen were changed.
Thus, the logo for Biogradska Gora does not have a recognizable symbol that can be associated with that lesson, the logo of NP Prokletije resembles a flower, but it can also show the peaks of Prokletije. On the logo for Lovćen National Park, instead of the fierce eagle, which is the symbol of that National Park, there is now an illustration of the building. That logo also caused the most discussion on social networks, where some of the participants did not recognize the symbol representing the park as Njegoš's mausoleum, but as the church chapel on Lovćen.
According to the Law on Nature Protection, a national park is "a natural area of land or sea, that is, land and sea, which is designated to protect the ecological integrity of one or more ecosystems for current and future generations." D. KALAČ
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