The Media Association of Southeast Europe (MAJE) announced that citizens in Montenegro still watch television the most (41,2 percent), while citizens place the greatest trust in information from social networks on Facebook (36.4 percent) and YouTube (36,3 percent). .
This was announced on the basis of a public opinion survey conducted by the DeFacto Consultancy company on a representative sample of 1005 respondents for the purposes of the Media Association of Southeast Europe in Montenegro at the end of January this year.
In the press release of the Media Association of Southeast Europe, it is emphasized that when it comes to the entire population, after television, citizens consume the most content from social networks (28,9 percent) and portals (23,1 percent), while other forms of content are consumed by less than seven percent of the population. .
According to the data of the Media Association of Southeast Europe, young people in Montenegro, aged 18 to 34, have quite different information consumption habits compared to older groups of citizens.
"The most attractive social networks for young people are Instagram and Facebook (Facebook), YouTube (YouTube) and Tiktok (TikTok), while other networks are used less than the majority of the young population. Of the communication applications, young people use Viber (Viber) the most, followed by Vocap (WhatsApp). while all the others are used on a much smaller scale," the press release of the Media Association of Southeast Europe states.
"Thus, while the youngest people mostly consume social networks (49,7 percent) and portals (26,7 percent), men and women between the ages of 35 and 54 consume television (33,6 percent) and portals (32,2 percent) the most. while those over 55 years of age consume content on television by far the most (75,8 percent)," the announcement states.
"Of the social networks, the youngest population regularly consumes the most Instagram (73,2 percent), while Facebook is the most popular among citizens of other age groups," the announcement states.
The Media Association of Southeast Europe said that the research also covered the question of how important it is to respondents that the content they consume on social networks contains photos, video content, music that accompanies the video or image, text in the video or image, and the like.
"Photos are the element that is most important to the respondents, with a cumulative 44.4 percent of them saying that it is very important or somewhat important, followed by the text under the video or image (41.6 percent). The least important element to the respondents is the QR code, where 28.9 percent believes that it is mostly unimportant or not at all important to them that the content they consume on social networks contains the same content," the statement added.
It is emphasized that the research was created through the Media for a Responsible Society project, which is implemented by the Media Association of Southeast Europe in partnership with the Association of Professional Journalists of Montenegro and the Media Institute of Montenegro, while the program is supported through "CSOs in Montenegro - from basic services to design policy - M'BASE" implemented by the Center for Civic Education (CGO), the Friedrich-Ebert-Stiftung (FES), the Center for the Protection and Study of Birds of Montenegro (CZIP) and the Politikon network.
"The project is financed by the European Union and co-financed by the Ministry of Public Administration. The content of the analysis is the sole responsibility of the Media Association of Southeast Europe and the authors and does not support the views of the European Union, the Ministry of Public Administration, CGE and partners," the announcement concludes.
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