Weekend.16 program presented - the most important topics from the world of media, communications and business at the end of September in Rovinj

What is the secret of trap success, can we beat artificial intelligence and how to build a company and not sell it at the peak of fame, are just some of the topics that will spice up the September gathering of experts and enthusiasts from the world of communications, marketing and business on Weekend.16. Current topics and latest trends are in the schedule SCHEDULE of this year's Weekend Media Festival, which will be held in Rovinj from September 21 to 24 in the premises of the old Tobacco Factory, and which were also announced at the Weekend party in the center of Zagreb, which was attended by Zoran Šprajc, Damir Smrtić, Petar Štefanić, Hajdi Ćenan and many others.

Weekend Media Festival has always been a leader in monitoring and promoting the latest trends in media and communications. This year, the biggest innovation is the integration of artificial intelligence in the organization of the festival. As a true trendsetter, Weekend has for the first time a promo video made with the help of AI technology that you can watch here.

Weekend.16 thus opened the door to new creative horizons, and will be held as part of the program When AI Meets Creation, an exhibition of photographs created using artificial intelligence. Panel AI Era: Innovate, Implement, Dominate powered by UGP will also deal with this current topic, and we will learn more from Dražen Oreščanin, Ace Momčilović and Hajdi Ćenan under the moderatorship of Dražen Tomić.

For 16 years now, the Festival has been fulfilling its mission and bringing a series of educational topics and burning questions that attract the biggest names from the world of media, communications and business. Thus, this year's program will discuss TV formats that have survived in the fight against new media on the panel TV Survival Kit, and the panelists Mia Kovačić, Joško Lokas and Antonija Blaće will share their TV experiences with moderator Peter Štefanić. (P)remaining independent is the key to every personal and professional success and the panel How to (p)remain independent with Ivan Bešlić and Nikola Dujmović, the founders of Sofascore and SPANA, two of the fastest growing domestic IT companies, reveals to the audience how and why not to sell yourself at the peak of fame. Every mistake carries with it the potential for growth if we see it as a learning opportunity, and that's it Where PR people go wrong Ivana Galić Baksa, Tomislav Klauški and Vladimir Preselj will talk with moderator Nevena Rendeli Vejzović.

How entrepreneurs are presented in the media and why they are always "controversial", find out at the panel Controversial entrepreneur by Aleksandar Stanković, Zoran Šprajac, Tihomir Ladišić, Zoran Turković and Hrvoj Bujas. In addition, Goran Vinčić, Tin Vodopivec and Zoran Kesić will explore humor in the region and discover at the Weekend What's so funny about that?. Panel Trap from Vardar to Triglav will enable all visitors to explore the musical phenomenon that has infected the entire region and get to know the world of trap, where Relja, one of the most famous regional trappers, and Đorđe Trbović, director and executive producer of the publishing house IDJ videos, along with Zembo Latifa, who is a well-known name in the rap scene, will , to find out if trap is what r'n'r used to be. In order not to leave everything on the story, he will explain it live with a concert They're wrong. With his vision and breaking records on the music charts, he confirmed his status as one of the most important performers on the regional music scene. In addition to this musical phenomenon, visitors are expected Big Perica's party with Dina Antonić and the DVP band, but also good live concerts and parties.

Since its very beginnings, Weekend has been synonymous with connecting different industries because it brings together domestic and international experts from different fields. This year, the most prominent name will be a Singaporean diplomat and former president of the UN Security Council Kishore Mahbubani, and the program will be marked by the most famous Croatian woman in the world of luxury fashion Tanya Golesic, one of the most respected war photographers Jan Grarup, a legend of the advertising world Ralph Van Dijk, one of the leading Croatian astronomers Korado Korlevic and many others.

Along with memorable entertainment, current topics, interesting discussions, this year's program will also be enriched by the Weekend cinema, which will premiere a documentary series. Happy cities: Copenhagen, author and HRT journalist Martina Validžić.

Weekend continues to follow current trends and questions and is a space where answers and solutions can be found. You can find a detailed program here, and you can follow all the news via Facebook, Instagram i LinkedIn profile.