The partnership of the National Tourist Organization (NTO) and One company will improve the promotion and tourist offer of Montenegro, providing unforgettable experiences to visitors and opening up additional opportunities for valorization within the Montenegrin economy. This was announced by NTO director Ana Tripković Marković and executive director of the first Montenegrin telecommunications operator Branko Mitrović during the signing of the Agreement.
The director of NTO, Ana Tripković Marković, announced a series of joint activities and said that cooperation with the One company is of great importance, because a quality public-private partnership is a step towards effective business and efficient promotion.
"We believe that through this partnership we will have very successful activities that will ensure better visibility of our destination at the international level, but also improve the experience of guests in the destination. NTO CG is expecting a very important event in the coming period - the Congress of German tour operators, where the ONE company will be present. It is an event that we are realizing in cooperation with the German Association of Tour Operators, and which will bring together the key decision makers of the German tourism industry. In addition, joint performances at fairs in the region await us, as well as joint campaigns and marketing activities," said Tripković Marković.
In front of the One company, the director of corporate affairs, Srđan Šišić, said that the partnership with NTO is a significant step not only for that company, but also for the tourism industry in Montenegro.
"Through joint efforts, we will focus on the development of innovative tourist packages and the promotion of Montenegro as a top tourist destination. This partnership represents a strategic move that will allow us to use the synergy between our technological capacities and their deep understanding of the needs of that market. We look forward to our business mission extends beyond the company's borders, including joint activities, such as regional campaigns, participation in fairs, creating new value for all visitors to our country," said Šišić.
Participating in the promotion of Montenegro as a tourist destination, he believes, is not only an opportunity, but also a privilege.
"In addition to sharing resources and technological innovations, our cooperation opens the door for networking with other partners who share the same passion for tourism and promoting the beauty of Montenegro. Our already established cooperation with local tourist organizations in Podgorica, Žabljak, through support for events such as the New Year's Bazaar and the Wild Beauty Art Festival, reflect our commitment to the local community and the promotion of cultural and tourist events in Montenegro," Šišić pointed out.
As part of the new and important partnership, a number of activities have already been announced, such as a joint performance at fairs in the region, marketing activities, but also cooperation at the upcoming Congress of German tour operators, which will overall contribute to better promotion of both organizations, as well as the quality of our country's tourist offer.
