Organized by the Embassy of France in Montenegro and the Voli company, a presentation of authentic French products and the art of living the French way was held. This event is part of the Goût de France project, dedicated to the excellence of French cuisine and its food products.
Ambassador of France in Montenegro Anne-Marine Maske she said that the art of living the French way rests especially on gastronomy, which ranges from a subtle and traditional pairing of food and wine to bold contrasts that emphasize the strength of taste.
"Voli company embarked on this adventure with us and offered Montenegrin consumers to try new products. It is known that the marketing of new products does not go without difficulties, because in addition to the fact that the consumer has his own habits, he knows how to ignore new products and often hesitates. In addition, quantities of new products can sometimes be limited, supply irregular, procedures insufficiently precise. However, the Voli company knows that patience and perseverance are necessary for consumer trust" - said Anne Marin Maske.
Dragan Bokan, President of the Board of the company Voli, says that at the initiative of the Embassy of France, a joint presentation was organized and that in this way they sent a message to the Montenegrin public about the importance of connecting France and Montenegro through mutual economic cooperation.
"We started cooperation with French producers a year ago. Through three new partnerships, we have the prospect of building stronger economic cooperation in the future. What I consider of particular importance, in addition to the availability of authentic French products through partnerships with producers of the bakery industry, cheeses and wines, is familiarization with the best practices and knowledge, with respect for tradition, history and duration that counts for centuries. Let's learn from the world's best practices and experiences, respect the authenticity and culture of living of other peoples. Let us respect their traditions and respect our traditions" said on this occasion the president of the company Voli, Dragan Bokan.
