Guest satisfaction in Budva was rated at a high 85 out of 100, according to an online reputation measurement conducted as part of the Integrated Destination Quality Management project by the National Tourism Organization of Montenegro in cooperation with the local tourism organization of Budva and the company Feel IQM.
"The measurement covers 300 facilities from Budva, providing insight into guest perceptions and key aspects of the tourist offer, which provides a detailed insight into guest satisfaction and key aspects of the tourist offer. According to data for 2024, guest satisfaction in Budva was rated at a high 85 out of 100, based on 56.678 reviews, with an increase in the number of reviews of just over six percent compared to 2023. The response rate to reviews is 23 percent, indicating room for improvement in communication with guests. Hotels in Budva achieved a score of 86 out of 100, based on 24.876 reviews. Guests are particularly satisfied with the service, cleanliness and outdoor activities, while they see room for improvement in the fitness offer and the quality of the Wi-Fi network. It is also worth highlighting the growing response rate to reviews, which has increased by 30 percent," the Budva Tourist Board said in a statement.
Private accommodation, it added, is also highly rated, with 88 out of 100 based on 2.520 reviews, with a 20 percent increase in the number of reviews compared to the previous year.
"Restaurants in Budva were rated 82 out of 100 based on 21.084 reviews, which represents 30 percent more reviews than in 2023. Guests particularly highlighted the ambiance and quality of food, while the need for improving the price-quality ratio was noted. Campsites were rated 85/100. Hostels were rated with a high score of 93/100. Budva's attractions achieved a score of 89 out of 100, based on 2.051 reviews, which confirms their importance in the city's tourism offer. The analysis shows that visitors to Budva particularly appreciate the natural beauty, variety of activities and quality of service. In order to ensure continuous growth and improvement of the quality of the tourist offer, the National Tourist Organization of Montenegro, in cooperation with the local tourist organization of Budva and the company Feel IQM, invites businesses to apply for the 'Montenegro Quality' quality mark, emphasizes the TO Budva.
This initiative, as it is emphasized, enables additional recognition and strengthening of competitiveness in the market.
"Those interested can participate in a personalized marketing analysis with advice for improvement, as well as receive reports on online reputation and analysis of service quality. We remind you that the company Feel IQM, which is implementing this project for the needs of the NTO Montenegro, is an associate member of the World Tourism Organization and the World Travel and Tourism Council, and is the holder of numerous award-winning projects in the world. This is a project that envisages a comprehensive quality analysis in all segments of the tourist offer, which is being implemented for the first time in our country and which aims to raise the level of quality of services and products in tourism," the statement reads.
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