The Montenegrin Army (MCA) has received a new website "Be a Soldier", which provides the public with insight into key information about the Ministry of Defense and the Army, daily work tasks, as well as the opportunities offered by the defense system.
The new website budivojnik.me, and the new Communication Strategy of the Ministry of Defense, which were developed in cooperation with the British Embassy, were presented today in Podgorica.
Minister of Defense Dragan Krapović emphasized that both projects are the result of many years of successful cooperation with the British Embassy in Montenegro.
"We have had constant support at an extremely high level from the British Embassy," said Krapović, as reported by the Ministry of Defense.
He said that, thanks to this cooperation, the Department of Defense has "stimulating and dynamic relationships with some of the highest institutions in the United Kingdom," including the British government's communications team.
He stressed that attracting young people to work in the military is one of the key challenges facing the armed forces of many countries. He also expressed his belief that, thanks to the new website, young people will recognize the Armed Forces of Montenegro as a place and working environment in which they can develop their skills, advance professionally and "serve the country with pride."
"I am extremely pleased that we are jointly developing new policies for attracting and retaining personnel in the Ministry of Defense and the Army of Montenegro. We are committed to improving working conditions, professional development and motivation, aware that good and motivated personnel are the most important resource of every institution, especially the defense sector," said the Minister of Defense.
The event was attended by Deputy Prime Minister for Security, Defense, Fight against Crime and Internal Policy Aleksa Bečić, representatives of the diplomatic corps in Montenegro, as well as other guests.
British Ambassador Dawn McCann expressed her pleasure at promoting, together with partners from the Ministry of Defense, one of the numerous initiatives that the United Kingdom is implementing in Montenegro.
"Through this initiative, we have focused our efforts on a clear relationship with citizens. This is essential for transparency and building public trust. It is also key to the Ministry's new Communication Strategy," said the ambassador, expressing hope that the new website will provide easy access to information, but also inspire young people to consider military service.
"Wearing a uniform means standing up for something bigger than yourself. For the defense of peace, freedom and shared values. It is a calling with a purpose. I believe that this new website will especially encourage young people to explore the opportunities offered by the Armed Forces of Montenegro. Both through education, and through experience and dedicated service, here at home and across the Alliance," McCann emphasized.
She concluded that the United Kingdom will continue to provide strong support to the Ministry of Defence, emphasizing the importance and value of all members of the armed forces, on land, at sea and in the air, the department announced.
The new website of the Army of Montenegro was presented by the Acting Director of the Human Resources Directorate at the Ministry of Defense, Colonel Velibor Bakrač, while Senada Žiga Lekić, Coordinator of the Public Relations Bureau of the Ministry of Defense, spoke about the new Communication Strategy.
Bakrač explained the reasons for creating the new VCG website, and also touched upon the entire process of working on it. He also spoke about the research that enabled the crystallization of the final ideas, as well as its key pages.
Žiga Lekić, emphasizing the importance of working with British colleagues, said that the Ministry of Defense, with its new Communications Strategy, has set the main goals related to improving public relations, strengthening transparency, improving digital presence and modernizing communication methods.
Prof. Dr. Boban Melović, professor at the Faculty of Economics, University of Montenegro, spoke about the policies of attracting and retaining personnel in the Ministry of Defense and the Armed Forces of Montenegro.
Lieutenant Colonel Anthony Calunjato, the British Military Attaché in Montenegro, said that the partnership between the United Kingdom and Montenegro further contributes to stability through strong and effective military and defence cooperation. “We are pleased to be carrying out activities together that strengthen security, resilience and modernise the armed forces, while also achieving NATO objectives. We believe that a strong online presence, through such a recruitment website, can further encourage new engagement, as well as pride among existing members of the military. We look forward to continuing to share experiences and make joint efforts with the Ministry of Defence and the Army of Montenegro,” Calunjato stressed.
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