The Agency for Audiovisual Media Services (AMU) announced today that it has included Television Vijesti journalist Aleksandra Mudreša and artist – vocal soloist Andrijana Božović as part of the "We are on the same side" campaign, aimed at strengthening media literacy.
"Their participation further contributes to spreading the message about the importance of responsible use of media content and thoughtful access to information," the statement said.
For Aleksandra Mudreša, journalism is not just a profession, but a calling and a way to contribute to the creation of an informed and conscientious society.
In an era of quick headlines and superficial content, she points out that "the true value of journalism lies in critical thinking, fact-checking, and respect for the truth – because what matters most is information that is verified and accurate."
AMU said that Andrijana Božović, one of the most prominent Montenegrin musicians, recognizable for her emotional expression and luxurious vocals, was pleased to join the "We are on the same side" campaign.
"Generations of listeners have grown up with her songs, and behind every note stands love, dedication, and faith in the value of art," the statement reads.
Božović says that it is important to approach media content with common sense and logic, because this is precisely what allows us to recognize the truth in a sea of information.
"Their engagement shows how important it is for voices from different spheres of society to unite in conveying messages about media and digital literacy. Aleksandra and Andrijana, each through their own calling, remind us that responsible information is a common value that connects us. The Agency for Audiovisual Media Services expresses its gratitude to Aleksandra Mudreša and Andrijana Božović for their support of the 'We are on the same side' campaign and for their contribution to the promotion of critical thinking, truthful information and responsibility in the public space," said the AMU.
The agency said that the "We're on the same side" campaign involves the creation of a series of 12 video clips featuring 12 public figures from various areas of social, sports, journalism, and cultural life.
"All video clips published so far are available through the official channels of the Agency for Audiovisual Media Services (AMU) and through the channel 'Media Literacy Montenegro', as well as on the website www.medijskapismenost.me, dedicated to strengthening media literacy in Montenegro.
Bonus video:
