A public event dedicated to the importance of professional journalism and print media, as part of the national campaign "Support for Print Media in Montenegro", was held today in Baošići, as part of the opening day of the Mimosa Festival.
Citizens of Herceg Novi and visitors to the Mimosa Festival had the opportunity to meet and talk with journalists and representatives of editorial offices, to learn how newspapers and news are created, why verified information is important, and why print media still play a significant role in informing the public.
Representatives of the editorial offices of Dana, Vijesti and Pobjeda gave away free copies of the daily newspapers to visitors, as well as coloring books intended for the youngest, through which children can learn in a simple and adapted way how news is created and who participates in the creation of the newspaper.
A special focus was on socializing with readers and families, talking about the role of the media in everyday life and the importance of trust in verified information, in the setting of one of the most recognizable events in Montenegro, Victory broadcasts.
The campaign "Support for Print Media in Montenegro" aims to raise awareness about the importance of professional, responsible and editorially independent journalism, as well as to encourage citizens to recognize the value of print media as a reliable source of information and a space for public dialogue.
The event in Herceg Novi is part of a series of public activities organized throughout Montenegro, with the intention of bringing journalism closer to citizens - through meetings, conversations, and direct communication.
Singer Danijel Alibabić, who performed at the Mimosa Festival, also provided support.
Executive Director and Editor-in-Chief of "Pobjeda" Nenad Zečević said that the campaign to support print media was well organized.
"We are implementing a project in cooperation with the EU, promoting print media, and Herceg Novi is one of our key destinations. Without print media, there is no quality or investigative journalism in Montenegro," said Zečević.
He emphasizes that in the age of modern technology, when online portals take over reporting, print media have a future.
"Vijesti, Dan and Pobjeda have their own portals through which they place all quality content from print editions. There is great interest among young journalists in working, especially on portals, somewhat less in print editions, but certainly on portals," said Zečević.
Editor-in-chief and co-owner of "Dana" Mladen Milutinović reminded that this is the third action by the three media houses that have been supported by the European Commission and aims to show society how important the survival of the three editorial offices is, which represent the last pillar of professional journalism.
"Many generations of journalists learned in these newsrooms and left for other media. Our goal is to emphasize this and make society aware that it must do everything it can to ensure their survival," said Milutinović, pointing out that media outlets, in addition to numerous problems, are also facing challenges in press distribution.
"There are around 300 media representatives in our three media outlets and our struggle is difficult at the moment, given the enormous impact of the spread of electronic media. With all the problems we face, press distribution represents a particular challenge, since amendments to the Trade Act are underway. On behalf of all three media outlets, we have sent a letter and talked to the Employers' Union, and I hope that we will find a solution. If society and the competent institutions want to help us survive and regulate the market, a way can be found," said Milutinović.
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