As part of the "We are on the same side" campaign, implemented by the Agency for Audiovisual Media Services (AMU) with the aim of strengthening media and digital literacy and encouraging a critical attitude towards information, Filip Radović, the most successful Montenegrin Paralympian, also took part, AMU announced today.
The statement states that his participation further strengthens the message of the campaign, which aims to bring the importance of responsible information and a thoughtful attitude towards media content closer to the citizens of Montenegro.
"He began his sporting journey at the age of just seven, and today he has a number of European and world awards behind him, including bronze medals from the Paralympic Games in Tokyo and Paris. However, his success is not only reflected in the medals, but also in his discipline, dedication and responsible approach to every challenge. It is precisely these values that make him a strong voice of the 'We are on the same side' campaign," said the AMU.
As a top athlete, Filip emphasizes that every shot in table tennis requires focus, patience, and precise judgment, because a hasty reaction often means a lost point.
"He transfers this lesson to everyday life - especially when it comes to information. He conveys that all information should be checked before sharing, because only with a critical approach and a responsible attitude towards media content can we make the right decisions and 'play smart'," said AMU.
The "We are on the same side" campaign is being implemented through a series of video clips featuring public figures from the fields of social, sports, journalism and cultural life. All video clips of the campaign have been published on the official channels of the Agency for Audiovisual Media Services (AMU), the "Media Literacy Montenegro" channel, as well as on the website www.medijskapismenost.me, dedicated to the development of media literacy in Montenegro.
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