Orderize is a modern platform that transforms the way hotels and restaurants provide service. It allows guests to order independently in the facility, without waiting for staff, improving not only their experience, but also business efficiency
In the age of artificial intelligence, all miracles are possible, even if you are nervous about waiting for a waiter, you can come up with an innovation that will reduce the hassles of caterers and guests. That's roughly how the story of Orderize's success in Montenegro began.
Orderize is a modern platform that transforms the way hotels and restaurants provide service. It allows guests to order independently in the facility, without waiting for staff, improving not only their experience, but also business efficiency. With a few taps on the phone screen that we all carry in our pockets, orders are sent directly to the restaurant and hotel software, kitchen or bar, providing unprecedented speed and accuracy. You can see how Orderize works here.
"In the fast-paced world of life, Orderize represents a breakthrough in hospitality, providing a solution that not only keeps up with modern requirements, but also exceeds them. Orderize solves the challenges hotels and restaurants face, including understaffing. It increases revenues by enabling faster and more efficient service delivery, while simultaneously improving working conditions. Orderize is not just a platform – it's a vision. In the future, expect additional innovations that will redefine standards in hospitality. Get ready for an exciting period in the catering industry, with Orderize - a key player," explains Biljana Čorlija, co-owner of Orderize.
Why did you decide on Montenegro?
We have been spending a lot of time in Montenegro for decades, where we found not only a vacation but also inspiration for creating this product. Our friends and acquaintances in the hospitality industry have complained to us about the challenges they face every day, as well as the fact that there is a labor shortage in the entire region, especially during the tourist season. We were willing to help and offer entrepreneurial support in the implementation of modern technologies in order to improve business efficiency.
It's exciting to be part of an initiative that not only brings an innovative product to market, but also has a deeply rooted patriotic dimension. Our dedication stems from deeply rooted roots in these areas, where we grew up. With decades of experience abroad, we bring a global perspective that enriches the approach to business.
Through the launch of this product, we are not only building a successful business entity, but also improving this economic branch and boosting the domestic economy.
Through every innovation, every new step, we build the foundations for long-term success that will, on the one hand, bring prosperity to our company, and on the other hand, support the domestic industry and contribute to the development of the regional area.
You received a grant from the Innovation Fund, but you already have your first clients. How satisfied are you with the development of your start up?
It is with great pleasure and pride that we point out that we are one of the projects supported by the Innovation Fund. This support not only tells us that we are on the right track, but is also a strong incentive for further innovation and development of our platform.
The Innovation Fund not only provided financial support, but also opened the door to important resources. With the support of the mentors we worked with, we obtained important information and established important contacts. Thanks to the mentors, we established a very important strategic partnership with the BiteBell company, which facilitated the possibility of expanding our business in the region.
In addition, in Montenegro we have cooperation with the Faculty of International Management in Tourism and Hospitality - HEC and the company Bencom, which help us with their expertise, as well as their thorough knowledge of the market and the industry itself.
In general, the development of Orderize is proceeding according to plan, and like any start-up, we would like to see things move faster. We look forward to future clients, partnerships and challenges that we will overcome together. We are very grateful to the Innovation Fund of Montenegro for the support and providing the opportunity to achieve our goals.
Live and work and in Sweden. What are the key differences in the business environment there and here? What are the three most important things you would change in Montenegro when it comes to the business climate?
When we compare the business climate between Sweden and Montenegro, the differences in approaches, infrastructure and regulations that affect business are clearly outlined.
Sweden, as a developed and innovative economy, is characterized by a high degree of transparency, predictability and support for entrepreneurship. The business culture in Sweden strives for inclusiveness, where open communication and work-life balance are essential. In addition, a high level of digitization facilitates business, while a stable legal framework and clear regulations provide security for investors.
On the other hand, Montenegro, although experiencing economic growth, faces challenges related to administrative complexity, bureaucracy and sometimes lack of transparency. The business climate in Montenegro can be subject to fluctuations, and businesses often face challenges related to administrative procedures, access to finance and uneven application of laws.
In order to improve the business climate in Montenegro, it is important to focus on the digitization of administrative processes, improvement of the legislative framework and support for entrepreneurship. The introduction of efficient and transparent practices, together with the promotion of innovation and investment in infrastructure, can significantly contribute to the creation of a more favorable business environment. In addition, building a reliable and predictable legal framework is key to attracting foreign investment and stimulating economic growth.
Your team includes, among others, Danilo Čorlija and Biljana Ratković Čorlija. How did Biljana and Danilo get to Sweden?
At the beginning of the nineties, as a sixteen-year-old Biljana, together with her parents, moved from Croatia to Sweden because of the war. It was indeed an emotionally complex experience that brought with it a multitude of challenges and changes. A handful of feelings, loss of home, security, close people and in some way loss of identity. Today, she realizes that that period strengthened her and armed her with resourcefulness, courage and the ability to adapt.
In the 2000s, in the period when the Internet was just beginning to assert itself as a means of communication, she had the opportunity to meet Danilo through an online platform. At that time, virtual relationships were not as common as they are today, and the connection between screens took place with patience, care and a unique dynamic that shaped their relationship.
After several months of online interaction, they decided to meet in real life, in Belgrade. That first meeting was anything but ordinary, representing the transition from the virtual to the real world, and the elation they felt paved the way for a future together.
The decision to start a life together was a reflection of courage and mutual trust. Danilo relocated in 2001, leaving Belgrade. Since then, they build, work and enjoy all the challenges and joys of life together. A love story, born from a refugee past and a virtual connection, testifies to the strength of the human will to overcome adversity and find happiness beyond the limits that life imposes.
You've both recently entered college, even though you're in your fifties. You also started a start-up, which is interpreted as a business model for young people. How did you manage to make your age not a barrier but an incentive for advancement?
The desire for continuous learning and personal development has always been our driving force. We have always improved in our business domains. The goal of academic education in the sphere of Business Management is to structure and raise the fragmented knowledge in that field, acquired through years of experience, to a new level, to enable us to observe situations from a different perspective, as well as to give us the tools to improve and we deal more effectively with many aspects of both private and business life.
We do not define a startup as a business model for young people. A startup is a philosophy. A startup is solving a problem and creating a sustainable business model in that solution. The launch of this startup in is guided by the vision to apply the experience gained during years of business abroad to concretely solve the problems of an industry.
We see our age more as an advantage than a barrier. We believe that acquired knowledge, experience, network of contacts, ability to analyze and make decisions are very important success factors.
And it is not only about personal achievement, but also about providing inspiration to others. New challenges, regardless of age, are the key to personal and professional growth.
Orderize team
They form the basis of the Orderize team Danilo Čorlija, Biljana Ratković Čorlija and Miloš Lukić.
Danilo is an expert with over two decades of experience in the field of information technology and technology in general. He stood out as an experienced professional capable of effectively managing and leading complex infrastructure and development projects. His expertise covers all phases of the project cycle, starting from conceptualization to successful implementation. In addition, Danilo has gained a reputation as an expert in an international environment working with project teams from all over the world. His expertise is not only limited to the technical domain, but also includes organizational, communication and strategic planning skills.
Biljana is an expert with decades of experience in the field of administration, education and management. The role of administrative director in her work experience is not only a profession, but a vocation that she has fully strengthened with her professional approach. Biljana gained valuable experience in the efficient management of administrative processes, setting high standards of efficiency and organization. Her project management experience is essential to achieving goals in a dynamic global environment. Her strategic thinking and communication skills contribute to her status not only as a leader in her field, but also as someone who inspires teams to achieve superior results.
Miloš is a veteran in the technology industry with an exceptional talent for developing new products. His expertise spans the areas of technology, product scaling and marketing. With a keen sense of innovation, Miloš has played a key role in shaping and scaling multiple successful products, using his technical prowess and strategic acumen to drive growth and market impact. He has earned a reputation as someone who is able to identify opportunities for innovation and implement them with exceptional efficiency.
Download the app and follow the news
FOLLOW US ON
