Google is introducing more AI options to its internet search engine

The company Google has incorporated artificial intelligence into its search engine in order to improve the user experience.

As one of the main innovations, they highlight the improvement of the Google Lens function, which now allows users to make voice queries while recording objects or scenes.

Also, the new technology recognizes the context of the query and provides relevant answers as if the user were talking to a friend. The popularity of Google Lens is growing, with over 20 billion monthly queries, especially among the younger population of 18-24 years.

In addition, Google has improved features that enable video search, where users can ask questions and get real-time AI answers.

These changes are part of Google's long-term strategy to integrate AI into all aspects of its business and search options, with the company aiming to further expand the boundaries of using AI in everyday online activities.

The news that Google is introducing, despite past mishaps with new software changes that led to wrong information being offered during searches, heralds the next step towards the transition to the use of AI that the company launched in mid-May, Beta writes.

The artificial intelligence tool ChatGPT can provide quick and complete answers to many questions, and in this way it is slowly achieving that the classic search engine is slowly being surpassed.

Google has begun testing an experimental search service based on artificial intelligence with the goal of its search engines providing users with answers that are more complete and also offer links that would lead them to additional information and advertisements.

Those "artificial intelligence reviews" have caused fears among media publishers about the traffic to their websites, and the company is looking for a solution by inserting more links to the websites of publishers like the New York Times in the AI ​​archive.

BridgeEdge search traffic studies show that visits to the sites of general media publishers as well as the pages of highly specialized sites such as Bloomberg have already decreased.

Google's decision to inject more artificial intelligence into the search engine that remains the crown jewel of its $2 trillion empire leaves no doubt that the company is tying its future to the technology that is driving the industry's biggest turnaround since Apple introduced the first iPhone 17 years ago.