Apple introduces new generation of MacBook laptops, with a starting price of around 950 euros

Mac brings in a smaller share of revenue than iPhone, but remains strategically important, especially in education, creative industries, and higher-end consumer segments

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Photo: Shutterstock
Photo: Shutterstock
Disclaimer: The translations are mostly done through AI translator and might not be 100% accurate.

Apple has introduced a series of MacBook laptops starting at 949.50 euros ($1.099), seeking to attract customers with new hardware in a shrinking PC market facing memory chip shortages.

The MacBook line, which includes the MacBook Air and MacBook Pro models, is a key part of Apple's personal computer business and central to the company's efforts to rely on its own silicon.

Since switching from Intel processors to its own M-series chips starting in 2020, Apple has been touting gains in performance and battery life, helping it differentiate itself from Windows-based PC makers, Reuters reports.

The MacBook Air starts at €949.50 for the 13-inch model, while the MacBook Pro series with the M5 Pro chip starts at €1.900 ($2.199).

The Mac brings in a smaller share of revenue than the iPhone, but remains strategically important, especially in education, creative industries, and higher-end consumer segments.

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