An increase in Clickbait advertisements that recently used the photo of the President of Montenegro, Jakov Milatović, has been noticed, the Police Administration (UP) announced.
According to them, these ads often use sensationalist headlines and eye-catching images to entice users to click on them, often leading them to what they say are unverified or completely fake websites.
The UP emphasized that Milatović's advertising banners contained headlines related to pensioners' incomes.
"Alleged extraordinary increases, reductions in pensions and additions to pensions, where the misuse of President Milatović's photo has threatened his personal and professional integrity, and thus the reputation of the state of Montenegro, which the president represents as a foreign state authority," they said.
The police specified that clickbait advertising is content, usually in online articles, headlines or thumbnail images, which they said is designed to attract attention and encourage people to click on a link to view the content.
"Clickbait often uses misleading phrases or images to elicit curiosity or an emotional response, and is a phenomenon often used in the online world to attract users' attention and increase the number of visits to certain content," they added.
They emphasized that it can also be used for fraud and the spread of malicious programs, such as viruses or malware.
"When users click on such links, they may be redirected to websites that contain fake offers and scam schemes for easy money," they said.
The police emphasize that users can also be exposed to "malicious" programs that can, as they stated, be automatically downloaded and installed on their devices, often without their knowledge or consent.
"These 'malicious' programs can cause serious harm, including stealing personal data, damaging systems or spreading viruses to other devices," they added.
They note that it is important for everyone to be aware that Clickbait advertisements with fake news can seriously threaten public opinion, "undermine trust in the media and social platforms, and we appeal to citizens to be careful when visiting them and to check the sources of information before trusting them." .
They pointed out that this case, like other similar cases, will be the subject of special attention of the Police Directorate, as well as teams in the intelligence sector.
"The police administration will intensively monitor and analyze the situation in detail in order to ensure an efficient and comprehensive response to potential risks and threats," they concluded.