The Montenegrin Olympic Committee and the Sport Vision company are entering a new Olympic cycle together

The long-standing cooperation has been extended for another three years, ending with the Olympic Games in Paris in 2024.

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Photo: COK and SportVision
Photo: COK and SportVision
Disclaimer: The translations are mostly done through AI translator and might not be 100% accurate.

The agreement on the extension of cooperation was signed by Dušan Simonović, the president Montenegrin Olympic Committee, and Petar Veličković, executive director of the company Sport Vision, which will continue to be the technical sponsor of our Olympic team.

The most successful of our athletes will perform at major competitions in the equipment of the famous Nike brand.

"Sport Vision has been a member of our team for a decade, that is, a member of our small Olympic family. We are very grateful that, as the leading retail chain of sports equipment in the Balkans, they recognized the importance of continuing to invest in sports and providing support to the Montenegrin Olympic Committee and our Olympic team. This partnership is very valuable to us, especially because the people at the Sport Vision company, led by the Veličković family, have become great friends of our Olympic house. We believe that they will be proud of the results that our sportsmen and women will achieve at the upcoming competitions", said the president of the Croatian Olympic Committee, Dušan Simonović.

COK and SportVision
photo: COK and SportVision

The executive director of the Sport Vision company, Petar Veličković, shared his satisfaction with the continuation of cooperation with the Montenegrin Olympic Committee.

"It is a great honor for us to be sponsors of the Montenegrin Olympic Committee and we are proud of all the years of cooperation. This is also a big obligation to our company - to provide the best sports equipment to our best Olympians," Veličković said.

"Thanks to the new sponsorship arrangement, our Olympians will wear the equipment of the largest sports brand in the world - Nike, in this Olympic cycle, in addition to the Mediterranean Games, and at the Olympic Games in Paris, as well as all accompanying competitions, such as the European Games and the Games of Small Countries. Namely, the new sponsorship envisages the purchase of the latest Nike performance and sportswear equipment for the complete Olympic team," said Veličković and emphasized: "This is one of the rare sponsorship contracts, which the recipient of the sponsorship is not bound by. "Sport Vision buys all goods from the Nike company and gives them to COK, with all obligations to the state paid," said Veličković.

He reminded that Sport Vision has been a proud sponsor of the Montenegrin Olympic team since 2015.

"In the third Olympic cycle since we have been together, we hope that, in addition to the legendary Nike 'swoosh', medals will be found on the chests of our Olympians," said Veličković.

COK and SportVision
photo: COK and SportVision

Both Simonović and Veličković emphasized that the cooperation between COK and the company Sport Vision does not only refer to sponsorship.

"This cooperation certainly does not refer exclusively to the provision of the highest quality and best equipment for our team members, but also to a series of activities that we carry out throughout the year with the aim of promoting healthy lifestyles, and Sport Vision is our reliable partner on the path of transforming Montenegro into an active nation," said Simonović.

"This sponsorship represents the continuation of Sport Vision's mission as a socially responsible company, which dedicates its business successes and development to the environment and society in which it operates. In accordance with its values ​​and beliefs, which are best manifested by the famous slogan 'We are a team', Sport Vision, in accordance with its possibilities, has always been part of wider efforts to help and improve especially sensitive and neglected social categories - primarily sports, health and life the middle," said Veličković.

COK and SportVision
photo: COK and SportVision

Montenegrin athletes Milivoj Dukić, Nikola Malović and Milena Jovanović, who presented the official equipment of the Montenegrin team at the Mediterranean Games held in Oran (Algeria), from June 25 to 6 July.