Is this the solution for the Future: For one euro to a new beginning?

The Budućnost football club has a president - it's Boris Spalević, deputy mayor of the capital.

Without wishing to question his expertise, managerial abilities, and desire - it is clear that he came to this position through yet another political distribution or trade within the ruling parties.

This, however, is completely irrelevant information for the future of the club.

It is completely irrelevant who will be the president of the Podgorica club as long as it is a position that means nothing, except personal or party prestige, and which exists in this way also due to legal formalities.

ROLE OF THE PRESIDENT

It is trivial and provincial to talk about the fact that the club president was not born in Podgorica, or that he graduated from the Faculty of Agriculture.

The essence is what the club's first man brings, what his powers are, what his plans are and whether they even exist.

In such a system, he cannot bring anything - his powers and planning possibilities are narrowed due to the "control" of the strangely composed Board of Directors, which, again, includes direct representatives of parties or people close to city officials, as well as a representative of the fan group.

He was a president from Podgorica, Berane, Madrid, Barcelona... Even though he graduated from Harvard with a top ten in management.

What the people who led Buducnost, legally or illegally, have done in the last 12, and especially in the last few months, is more well known, just as it is well known that Buducnost ended the European summer in inglorious fashion.

That's why retrospectives and reminders are now irrelevant, because they have remained recorded as an example of disastrous sports and business management, with a touch of ignorance and intent.

Still, briefly.

SUMMER 2024 - SUMMER 2025.

Sports side - a dominant title, then the departure of the coach a few days before the start of the European season, and after his constant and unpleasant conflict with the Varvari fan group, the arrival of a new coach, the departure of the most talented, and even the best players (Adžić, Bulatović, Vukotić, Kostić, Perišić, Grivić), elimination from Europe with a team whose average age is around or over 30...

The financial side - the transfer value in the millions (with UEFA awards, investments by the Capital City, FSCG), and large commissions to agents, the torture of obtaining a European license due to tax debt and finally the notification of the now former president Kovačević that the club has 8.000 euros in the account, with unofficial, but very verified information, that the salary costs in Buducnost are around 250.000 euros on a monthly basis (which, imagine, is three million on an annual basis).

Administrative side - functioning without a legal framework (the club did not have a Management Board, but only a Supervisory Board), dismissal of the executive director, unclear status of the sports director who was appointed by the dismissed executive director (officially, the Board of Directors has not yet appointed him), formation of the Board of Directors according to party lines...

This is what the Future looked like, and that's just for the period from last summer to this summer.

JOINT STOCK COMPANY

And all this is known, but no one from the football world, in the sea of analysts, has yet proposed or elaborated a proposal on how Buducnost could be transformed from a party booty and status symbol of the city authorities (once single-party, now multi-party) into a club that can be what football clubs of a similar profile are today in Europe.

Here, perhaps, is one... Buducnost has been a joint-stock company for about 15 years, that is, a business entity, whose almost XNUMX% owner is the Capital City.

This also means that it is possible to sell shares in the club - more simply, sell it to an individual, investment funds, other companies.

The fact that in a decade and a half, probably no one has bought a single share of Budućnost shows that this joint-stock company is unsuccessful, that it is doing poorly.

That in itself is devastating, at a time when football has become both a profitable and prestigious business, not only in the most developed countries. What is even more devastating is that the majority owner has done nothing to change this for years.

CLUB SALE

Perhaps the first step of the new president and the strangely composed Board of Directors could be historic - offer the club's shares for one euro!

The price is symbolic, and the investor, or buyer, would take both the chance and the risk, which would open up space for a serious transformation of the club.

Create a business plan, talk to businessmen from Podgorica and Montenegro, find a way to reach potential buyers from abroad, show them what Budućnost offers, or at least can offer, and introduce them to the benefits they can get by entering the football industry.

Because, in this way, there is no future for the Future - this is also shown by the past, both near and distant.

At a time of expansion of the football industry, stories about talent pools, about Savićević and Mijatović, now Adžić and Bulatović, about their sales to big clubs for quite a lot of money, can only be interesting if they serve to present the potential that a club can have.

EXAMPLE FROM THE NEIGHBORHOOD

Only a clear ownership role and care for one's own interests, through the most successful business possible, can change the course of Buducnost.

And you don't need to go far, nor follow the examples of some football giants, to conclude that this could be a model.

He's here, in the neighborhood - his name is Damir Mišković, the club is Rijeka, the current champion of Croatia.

President, members of the Board of Directors, Podgorica and Montenegrin businessmen - Google it, there's ChatGPT now, it's easy to find everything you're interested in about them.