Deutsche Telekom is once again among the most successful and valuable brands in the world this year. This is confirmed by the study „Brand Finance Global 500“, which was announced today at the World Economic Forum in Davos by leading brand valuation consultancy Brand Finance.
According to the results of the study, Telekom is still the strongest telecommunications brand globally and further increases its advantage over competitors Verizon and AT&T. It took a high eleventh place overall. In Europe and Germany, T remains the clear number one corporate brand. Deutsche Telekom is also the only European company to be among the 20 most valuable brands in the world. The global ranking is led by Apple, followed by Microsoft, Google and Amazon.
Telekom's successful business is based on the current brand value, which is also the highest in the company's history. According to the study, it is worth 96,2 billion US dollars. The increase compared to the previous year's value (85,3 billion US dollars) is 12,8 percent, which represents a record growth of approximately 11 billion US dollars. Since 2020, when the brand value was 39,9 billion US dollars, Deutsche Telekom's brand value has increased by 141 percent, more than doubling in that period.
In Montenegro, DT Group is present through Crnogorski Telekom, which not only follows modern trends, but also actively sets them, contributing to the development and shaping the future of the telecommunications sector in the country.
Key brand factors in focus
The renewed significant growth in Deutsche Telekom's brand value, according to Brand Finance, is the result of consistent brand management as well as the company's positive technological development. The continued expansion of its business in the USA and Europe had a particularly positive impact. Key factors such as innovation, customer support, price-quality ratio, customer recommendations and trust play a central role in this successful development. A consistent and uniform international presence further strengthens the brand's perception as a strong global player.
( Telekom )
