Crnogorski Telekom at the CIM Forum: recognition for contribution to the community is the crowning achievement of a five-year partnership

Za Crnogorski Telekom This year's edition of the Forum was particularly significant because The company was honored with the CIM Awards for its contribution to the community at the closing ceremony. The award is given for campaigns that connect people, ideas and positive social change. The explanation of the award particularly highlighted the role of Crnogorski Telekom in connecting creative industries, media, technology and people, as well as its continued support for initiatives that contribute to community development.

Kao official CIM Forum network, Crnogorski Telekom has been a partner of this event from the very beginning, continuing the cooperation that has lasted since its establishment.

"Another successful edition of the CIM Forum confirmed the importance of long-term investment in partnerships, initiatives and projects that connect different communities, industries and perspectives. As a company that believes that knowledge exchange, open dialogue and willingness to cooperate are key drivers of development, Crnogorski Telekom will continue to support platforms that bring people together, encourage the exchange of ideas and contribute to the creation of new values", Telekom announced.

This year's program was given special value by prominent domestic and international experts who shared their experiences and insights into the trends shaping the future of communications and digital business with the participants. Among the more notable lectures was a presentation by Ulrich Klenke, Director of Brand Management at Deutsche Telekom, entitled "Inside AI Marketing at Deutsche Telekom". Klenke spoke about the impact of artificial intelligence on the marketing industry, the transformation of the relationship between brands and users, as well as the ways in which global companies are using AI tools in creating communication strategies and content production.

Representatives of Crnogorski Telekom also shared their experience and perspective. Nikolina Vujović, team lead for digital, gave a lecture entitled “Attention Please: The Battle for Attention in the Era of Infinite Scroll”, in which she spoke about the challenges of communication in the era of content hyperproduction and the paradox of modern marketing, in which brands are increasingly creating content for algorithms, instead of for people. She focused on the concept of “cost per message received” as an indicator of the real effect of communication – the ability of a message to reach the audience, keep their attention, and be remembered.

Under the slogan "Alchemy of Creation - Wizards of Their Professions", this year's edition brought together prominent names from the fields of communications, media, culture, business, sports and technology, confirming its status as one of the most significant events of this type in the region. Among the participants were Patrick Collister, Želimir Žilnik, Srđan Dragojević, Gordan Kičić, Lazar Džamić, Lino Červar, Jelena Obućina, Olivera Kovačević, Bob Živković, Dr. Vladimir Đurić and numerous other professionals whose work shapes the contemporary creative and media scene.

During several festival days, the topics of creativity, media, culture, communication, health, leadership and new technologies were discussed, through programs that brought together participants from Montenegro, the region and Europe.

( Telekom )