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The executive director of Television Vijesti and the Daily Press company, Marijana Kadić Bojanić, said on that occasion that the biggest actions usually happen spontaneously.
"A few months ago, I read on the Government's website, in their reports, that they had adopted a draft law on waste, and I saw that the bags that are used every day will not be available. We were thinking of what could be an alternative for our citizens, and ceger was the first option because it's environmentally friendly and because you can express your opinion with a cigarette," Kadić Bojanić pointed out in Boja jutra on TV Vijesti.
She also said that the idea was for the ceger to be designer.
"We invited our most famous fashion designer, Milena Đurđić, who gladly accepted the challenge and likened the Cajun, a famous Mediterranean flower that you can find all over Montenegro in the mountains and meadows, and came up with the name connection, which is very important to us because it is actually a connection between those who are handed over this wonderful country to us to protect it, and we are not doing it very well," said Kadić Bojanić.
She said that it's time to wake up and finally start taking care of the landscapes we inherited.
"Fortunately for the wonderful landscapes, and also to take care to clean them for those to whom we need to leave them, and that is the connection between the past, present and future. It was very important for us that the local forces make this fashionable and very practical and environmental detail because we want to draw attention to the fact that in the fashion industry there are big environmental problems because the consumer society has brought a lot of very expensive clothes that just pile up you express your position," Kadić Bojanić said
Ana Mihailović, director of commercial strategy and product management at the One company, said that the company always strives to be a partner with good initiatives and ideas.
"This was a simple story for us. We strive to support our developing country. We support ecological principles. Connection is the core of our business. In a technological sense, we enable users to connect and then also emotionally connect with friends, family. For us, connection with partners, community, society and finally with nature, ecology. We all connected on the very idea, the initiative," said Mihailović.
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