Montenegro is entering a new tourist season with strong numbers, but also with even stronger ambitions. The growth in revenue and number of guests is accompanied by a shift towards quality, luxury and diversification of the offer, and tourism is increasingly positioned as one of the key strategic sectors of the economy.
In the Forbes Magazine show, Minister of Tourism Simonida Kordić talks about plans for the coming period — from new investments and expansion of the airline network, to joint regional packages for distant markets and the challenges that accompany the rapid development of the sector.
We also bring you the story of how Montenegro found itself among the most desirable destinations for luxury weddings in 2026, according to Vogue Arabia, as well as a report from Lucerne, where the festival of lights this winter is transforming the historic city into a European attraction.
How can a single political statement shake up global markets and hit the luxury sector, and why could the prices of the devices we use every day soon rise?
The new edition of Forbes magazine also includes the latest list of the 25 highest-paid music stars in 2025.
Forbes magazine, Sunday at 19:10, on TV Vijesti.
Bonus video:
