Why do people from our region become successful only when they go abroad and only then do their talent and work come to the fore and bring in money - explains in detail in the show "We Listen to You" by Lazar Džamić, a speaker at the world's largest conferences.
"We are very resourceful, creative, have a good sense of humor and a strong sense of community, circles of relatives and friends that we rely on," Džamić says in an interview with Television Vijesti. However, he goes on to explain what our obstacles are that we are unable to overcome. "We lack courage. Socialism has trained us to be silent and suffer, that everything is a leveling scheme and that you have no room to spread your wings," he explains what our barriers are.
This marketing expert, writer, and university lecturer explains whether advertising is, in essence, applied psychology and how artificial intelligence is becoming an intermediary between us and brands, and how we will decide what to buy and which products to use in the future.
Do we buy products or the emotions and associations we associate with them, and do brands just fill a void in modern society?
How are algorithms programmed to exploit our psychological characteristics?
We seek answers to these questions in the show "We Listen to You" with Lazar Džamić. Džamić is a brand strategist with international experience, a former contributor to the British newspaper The Guardian and the former head of brand planning at Google's creative think tank ZOO, in London.
He has written several books on communication and marketing.
Watch the show "We Listen to You" by author and host Emilija Rabrenović on Wednesdays at 21 pm on Vijesti television.
Bonus video:
