Optimism in TO Žabljak: Promotion and digital campaigns are yielding results

After the summer tourist season on the Montenegrin coast, expectations are also high when it comes to mountain destinations.

Žabljak is announcing a successful summer season, with an increase in the number of visitors, increasingly strong promotion, and growing interest from tourists from all over the world.

Optimistic messages come at a time when coastal centers are also recording good announcements, so it is expected that the north will play an increasingly significant role in the overall tourism picture of Montenegro.