Andrea Riseborough will retain its nomination for the Oscar for Best Actress, the American Academy of Motion Picture Arts and Sciences decided at a special meeting.
Although the actress remains in the running for the Oscar, the Academy said that the tactics used in the campaign for the film "To Leslie", in which Andrea plays the lead role, caused "great concern".
Andrea Riseborough was considered an outsider on the eve of the announcement of the Oscar nominations, which was scheduled for March 12 in Los Angeles. Edward Norton, Charlize Theron, Mira Sorvino, Jane Fonda, Gwyneth Paltrow... And when the nomination arrived last Sunday, the public was shocked, and the actress was accused, as well as the producers of this low-budget film, of a dirty campaign that violated the rules of the Academy of Motion Picture Arts and Sciences, which is why it was decided to "reconsider whether there was unfair lobbying".
And at yesterday's meeting of the Academy's leaders, the question of whether the rules were violated was discussed and it was concluded that, despite the problems, they were not at such a level that "the nomination would be revoked".
Executive Director of the American Academy Bill Kramer stated that the British actress nomination stands, but added:
"We discovered social networks and campaigns on them that caused concern. We will discuss these tactics with the responsible persons directly."
However, he did not specify who those "responsible persons" are, but the actress herself, whose nomination has been called into question in recent days, Andrea Riseborough, has not been accused of any sin. Kramer noted that it is obvious that, in the era of social networks and digital communication, new directions in campaigns are necessary.
"Rules and regulations need to be clarified to create a new framework for unbiased campaigns. And changes will occur when this award cycle is over, and all our members will be notified in due course."
Andrea Riseborough was nominated for the best actress Oscar last Sunday for her role in the indie film, in which she portrays a single mother from Texas who turns to alcohol as she tries to make ends meet after squandering her lottery winnings. She was completely bypassed at all previous award ceremonies, however, before the announcement of the nominations, her famous colleagues supported her on social networks, and some of them hosted screenings of the film "To Leslie" to appeal to the members of the Academy to consider her for nomination and vote for it. That's right, for example, the Oscar Gwyneth Paltrow on Instagram, along with a picture with the British actress and director Michael Morris, wrote of watching the masterpiece "To Leslie," adding:
"I am amazed by the acting in the film. And Andrea should win every possible award for her role, as well as all those that have not yet been established!".
It is even Cate Blanchett, when she was presented with an award at the Critics Choice Awards ceremony (for which Andrea was not even considered), she paid tribute to Andrea Riseborough.
And another, since deleted post from Instagram, in which there is an excerpt from the "Chicago Sun Times" review, it was stated that "everyone should admire Cate Blanchett for her role in 'Tara', but that the role of the year was made by Andrea Riseborough." , which was interpreted as a violation of Academy rules.
And after the storm and controversies of the previous days, after yesterday's meeting the American Academy reminded that the purpose of its rules related to promotional campaigns for titles to enter the race for the Oscars is to "ensure a fair and ethical award process - because these are the basic values of the Academy". adding:
"The Academy strives to create an environment where votes are awarded solely on the basis of artistic and technical achievement".
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