Cultural tourism is not only an economic potential, but also a way to make cultural heritage accessible and understandable to a wider audience. In this process, museums and the synergy of different sectors play a key role, said the Minister of Culture and Media, Dr. Tamara Vujović, opening the final meeting of the IPA project "Evocation and Attraction of Cultural Heritage - Christian Antiquity and Turkish bath for Cultural Tourism" in Berane.
Vujović emphasized the importance of regional and cross-border cooperation in the field of cultural tourism, emphasizing that cultural heritage, especially intangible – customs, traditional music and gastronomy – knows no borders and can contribute to strengthening regional connectivity. The particular importance of this project is seen through the archaeological site of Tumbarica in Berane and the restoration of the Turkish Bath in Peć, which can become important centers for research, education and promotion of heritage.
"I am pleased that a cooperation agreement will be signed between the Polimlja Museum in Berane and the Museum in Peja. Such steps prove that culture can be a bridge of cooperation and development, connecting people and communities through shared heritage," Vujović emphasized.
She added that through cooperation with local communities, tourism organizations and educational institutions, sustainable models can be created that will contribute to economic development and the preservation of cultural identity. She also emphasized the importance of the green agenda and sustainable management as key factors in the development of cultural tourism.
The Ministry of Culture and Media, according to her, recognizes the importance of the Polis Museum in preserving cultural heritage and developing cultural tourism, and through the support of the department, numerous projects have been implemented, including archaeological research, restoration and conservation of cultural assets, exhibitions and educational programs. Within the framework of the Program for the Protection and Preservation of Cultural Assets, 2023 euros were allocated for 694.400 projects in 45, while 2024 euros were allocated for 878.000 projects in 57.
Vujović reminded that a Public Call for Project Proposals for 2025 is underway, inviting all interested parties to actively participate.
"Protecting cultural heritage is not only a matter of preserving the past, but also of long-term planning for its inclusion in contemporary trends, which requires a multidisciplinary approach and community support," concluded Vujović.
She expressed special gratitude to the European Union for its support through various programs and funds aimed at improving cultural tourism and economic development.
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