In connection with the latest jump in the value of the Swiss currency, the company "Nestle" has decided to lower prices for more than 600 products it imports from the eurozone, in order to support the purchasing power of Swiss consumers and curb "shopping" tourism.
"Due to the refusal of the central bank to keep the exchange rate of the domestic currency at the level of 1,20 francs per euro, the prices of our products converted into euros have increased by more than 15 percent in just one day," Nestlé CEO Eugenio said at a press conference. Simioni.
He added that their priorities now are to reduce production costs in order to maintain sales volume and market share.
The same source recalls that "Nestle" in Switzerland employs some 3.400 people in the production, logistics, sales and administration sectors. The group has eight production facilities, two thirds of which are intended for export.
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