Today, feminists welcomed the removal of photos of bare breasts from the third page of The Sun newspaper, although the British tabloid did not say whether the decision was permanent.
The Rupert Murdoch-owned tabloid has published pictures of topless models on its third page for nearly 45 years, but since Friday's edition has replaced them with models in bras or bikinis.
San has not yet commented on the change, but the newspaper "The Times", also owned by Murdoch, reported today that the topless pictures were omitted from the printed edition, while they could still be on the website.
Murdoch bought the failing Dream in 1960 and turned it into Britain's best-selling paper, characterized by patriotic fervor, celebrity scandals, cheeky humor and, critics say, sexism.
Side three has long been considered an integral part of that brand, and Murdoch recently indicated that it could be changed.
The Irish edition of Sana stopped featuring topless models in 2013, while Murdoch said last year that Page 3 was "outdated, although some readers seem to disagree".
Additional pressure on Murdoch's company was exerted by the "No More Page 3" campaign of young women. Activist Jes Nekati said it was time for San to leave out images that "sent the message that men make news by what they do and women by what they look like".
Nicky Morgan, education minister in the conservative British government, said the paper's decision was "long-awaited and marks a small but significant step towards improving the media's portrayal of women and girls".
However, the models who appeared on the third page do not agree with this.
"This is not a triumph of feminism. This is a triumph of purity," said model Laura Lacole.
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