Challenging underwear, 'Playboy' T-shirts or overly suggestive magazine covers aimed at younger children will soon be banned from the UK market, according to a proposal submitted to the British government. the center of attention in Great Britain for the last few years: Prime Minister David Cameron, as early as 2006, but also in a speech last year, opposed the sale of bras with inserts and sexy underwear to children under the age of ten, which he deemed "harmful". Fashion chain BhS very soon subsequently removed the mentioned items from its stores. T-shirts with the logo of the magazine "Playboy" in children's sizes were also the target of criticism. In January 2010, the very influential British internet site "Mamsnet", which has 1,35 million monthly visitors, launched is a campaign called "Let's let girls be girls", demanding the withdrawal from the market of all products rated as sexy and intended for children. The same website also requested that in department stores magazines intended for men be hidden out of sight of children.
All press distributors, except WHSmith, have committed to doing so. A report submitted to the UK government supports any such activity.
In it, it is proposed that highly risque video-spots be broadcast in later times on television, that children should not be able to access "adult content" on mobile phones and computers, and that an Internet site be launched where parents could send complaints. The British Prime Minister pledged to bring together all interested parties at a meeting in October: distributors, advertising agencies, publishers, TV stations, video and music industries. As a sign of goodwill, the Federation of British Retailers (BRC) published a charter banning "suggestive" slogans and pictures, and emphasize "colors and cuts suitable" for children's age.
So, for example, black underwear or thong underpants would no longer be sold in the children's department. So far, nine retail chains have signed the charter, including, among others, Marks and Spencer, Next, Tesco. Argos and Picox. However, the retail chains that also sell the most disputed sexy articles intended for children, Topshop, BhS or Primark, did not sign the charter, under the pretext that they are not members of the Federation of British Retailers.
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