MORE THAN WORDS

Sponsorship

If you turn to a single address - all systems fail. Fortunately, that is still impossible today. So a good investigator will certainly not have such problems. Just let it go. It's all up to him. (That's what I'm afraid of, a cynic would say).
0 comment(s)
Disclaimer: The translations are mostly done through AI translator and might not be 100% accurate.
Ažurirano: 18.06.2011. 15:27h

After the media princes (a colorful troupe dressed in expensive national costumes) cut off the diplomatic dahija, the infamous Plate-Beg, enthusiastic analyzes and interpretations of the Event are everywhere.

As befits such creations, the banal rhetoric of experts to find a thought "from the head of the whole nation" triumphantly sprang from all sides. (Imagine, by the way, what kind of stupidity it must be to skip such a high census. Nothing less than - "the whole nation".)

Therefore, the operetta diversion, if nothing else, gave the public a good laugh, but also showed all the powerlessness of the regime's media apparatus. But it is interesting that the current (combat) patriotic discourse in Montenegro is sinking more and more into the living mire of general places. Parrotly repeated quips? Market constructions and subterfuges? Directing in the spirit of Ed Wood? They really can't do better. It may be sad, but it's true.

Here, to be constructive, I propose an interesting innovation. Ray-Ban model of patriotic glasses: over both lenses there is a huge golden and opaque eagle. Nothing can be seen through them, you will say. Well, normally, that's why they are called "patriotic". A true patriot is always in ideal projections of national urgency.

And you don't need eyes for that. But still, my favorite of the week is good old Bob Rock. The statement of partnership with strong businesses in the maintenance of the police vehicle fleet is incredible. This original contribution to the postmodern philosophy of sponsorship truly resembles the spirit of the legendary Alan Ford.

Remember the character who robs the poor and gives to the rich? It is about that kind of inverse logic. With one small difference: the cult comic is a fun grotesque, and this is - our naked reality. This sentence "robs the poor and gives to the rich", in my childhood only seemed like a parody of the Robin Hood myth, a madness that could not be read outside of such a context, and today, to modern readers of the same comic, this must seem like a mere description of the reality of a system.

Just imagine what could be hidden with this logic (and in which there is nothing punishable, as the not-so-skilled Veljović explains in his statements): what can be covered by one such "little attention" (as corruption is fondly called in our people)? Maybe some interesting modifications can be installed in those donated cars. Let's say a good investigator goes on a mission.

It is intended to deal with a possible corruption affair in the company NN. He turned his gifted car towards the company's administrative building, but the car - not a lick. You go left, you go right, the metal dragon - purrs. If you turn to a single address - all systems fail. Fortunately, that is still impossible today. So a good investigator will certainly not have such problems. Just let it go. It's all up to him. (That's what I'm afraid of, a cynic would say).

Veljović also explained extremely eloquently that "when I received that information, I gave the order to start reviewing the situation in determining the facts", etc... Hell. Is there an Oscar for the ugliest language construction? And only this - "approach to assessing the situation"! (When will you grow up, little soldier...) Basically, the Montenegrin "spirit police", that regime machine of journalistic and intellectual national greatness, is based on a similar philosophy of sponsorship. That colorful company from the beginning of the text.

The media proliferation of patriotic-national-party rhetoric is a kind of factory conveyor belt from which, in an endless series, new loads of banality descend. In such and such an orgy, I saw that one of them pulled out a famous quote, but actually a telling centuries-old misunderstanding. "Montenegrins don't kiss chains". The saying that many use when they want to use rhetoric to cover up their own inferiority is, of course, attributed to Njegoš.

And of course – wrong. Anyone who has read Letters from Italy by Ljuba Nenadović knows what I am talking about. After all, would it be logical for Njegoš, a Christian priest, to write off a Christian relic of that rank in that way? Montenegrins do not ask themselves such questions. And they don't read books. And they like to quote.

Hell of a combination. Ljuba testifies: after Njegoš kissed the chains with which he was bound, St. Peter gave the relic to his feathered Đuka. And he, therefore, the ruler's bodyguard, he, refusing to kiss the Christian shrine, said that. "Montenegrins don't kiss chains". In essence - rhetorically attractive, laconic, but, we will agree, extremely inappropriate.

But, nevertheless, what a telling detail about a people: we put words in the mouth of our greatest poet, whose wise head we sing - his feather. And nothing strange to anyone. In fact - everything is in place: both bodyguards and sponsors...

Bonus video:

(Opinions and views published in the "Columns" section are not necessarily the views of the "Vijesti" editorial office.)