It would be a sin to postpone the list. The campaigns are so interesting and creative that it would be a shame not to continue. Who knows what's on offer. Who knows who will speak and how! Both of them, even the third, everyone who has been involved either in promoting the list or in undermining the list, all do similar work. They are doing it wrong!
First of all, let's look at the official census logo, which has already undergone changes, and many thought it couldn't get any worse. The logo is the first thing that should enter our head, and the logo is such that it hits the head, that when a person sees it, it must hurt. The logo is effective, but in a way it shouldn't be. It stings the eyes.
When a campaign appears, whether it favors Bosniak or Serbian identity, it is enough to look at the font on the visuals, to conclude that there is neither aesthetics nor sense, nor respect for standards, that no one took care of it. Anyone who thinks that there is no need to take care of these things, that only the message is important, will largely miss the target group. And that's all interesting, because the census campaigns were put together, without any strategy, launched at the push of a button, spontaneously. The list was long awaited, which is why it is surprising that the solutions look like sketches and not the final product.
On the other hand, those who want to challenge the list are probably waiting for what the high head will say, the one to whom they still bow after everything. He may have more work to do, he is not "handling the bag", so everyone is on the back foot, threatening to boycott the census, and actually waiting for their command to be loaded. If they are in charge of "Montenegro", if it depends on them, then it is not written well for him. Maybe it wouldn't be bad if DPS came out with a slogan that I can take from the Hari Mata Hari song: "I wish I didn't love you". That message can be sent to their leader, but also to the state.
So what kind of list is that? If we think that it is not valid, it is exactly the opposite. This list is the same as the campaigns for and against it, this list is the best we can do at this time. Identity is a tricky toy, complicated, which must be worked with carefully, in stages. First of all, a strategy based on research is needed, rounding off the territory, placing the message precisely through all communication channels. But we are still at the stage where only the billboard is important to us. There is more talk about that billboard than about the slogan, the key message, and what is most frightening, we see that the photos of the billboard have flooded the portals. So, it is about "reverse advertising".
Instead of making animated banners, creating some very interesting drop-down menu, billboards having extensions, setting up multivision with attractive graphics, having an interesting YouTube preroll, what would you say "make everything pop", with us all campaigns are done and further using a stick and string. They are probably made by hiring some "cousin who knows something about design". Or at least he claims to know.
But for now we are in a safe phase because there are still no videos on television. If and when it starts, there will be ethno-pathetics, everything that is no longer a carrier of identity, in the sense that it may describe it, but a campaign is not created from those elements. That's why it's not surprising that a few individuals and some groups on Facebook are doing a better job related to identity than those who started official campaigns.
In every campaign in Montenegro, two big problems appear. The first is that we have more theorists than people who in practice know something concrete to do about a creative campaign. Another big problem is megalomaniacs who always know everything, masters of their trade, although they are more self-proclaimed masters than they have experience behind them. That is why a large number of advertising campaigns are out of step with world trends and thinking, they are completely outdated, unwatchable and often counterproductive stories. Sometimes someone will make a retrospective of all posters, slogans, billboards and campaigns, so I guess someone will learn from mistakes, because there is room to learn from.
Bonus video:
