Horeca is, of course, an abbreviation, a coin made up of the first two letters of the English words hotels, restaurants and catering. Everything related to the food industry fits into that one new word.
We are used to clan names being mostly geographically determined. First of all, the mystery of small places and big clans. Of course, we are talking about the Skaljar and Kavačka clans, groups that ravaged these two beautiful seaside towns and caused them irreparable damage by branding them as sacred places for cocaine smuggling, even though they are not. The settlements are only a reason for the name, and the distribution and power go beyond Montenegro, not those two towns.
There was also talk about the Mojkovac clan, and even though it's a smaller town, it's still a town, so Mojkovac might be able to tolerate some group using the name of their town. Some who are much more famous than local criminals were also born in Mojkovac. Milovan Đilas was buried in Podbišće in Mojkovac, he has his own street in Amsterdam and a book that is still studied at many world universities, so his name will surely outlive some group of swindlers who unfairly attached the name of the fine city of Mojkovac to their clan.
The name Zagorički clan was also used in newspapers and media. The settlement is neither better nor worse than other settlements in Podgorica. All settlements in Podgorica have a similar fate and inhabitants. Every generation goes off the rails, but Zagorič is no worse than the City quarter. If we were to measure who is the bigger criminal, maybe the City neighborhood would prevail.
At one time, the name Pljeval clan dominated, but over time, the name "Šarići" "dominated". So the last name beat the city, so we got our version of Griselda from Netflix, because no one seems to have guessed Escobar.
But ever since Dritan's reign Grand has been mentioned. The new minister of MUP also mentions that place. Grand is above all a megalomaniac kitsch name. It's a long way from Casablanca. Grand is coffee, show and production. When something is Grand, you know that something big is missing. The small distance of the cafe from the MUP building is interesting. It seems that everything ends from the coffee shop, and judging by the property, they are doing well. "Grand and Podgorica", mainly dominated by those two locations and names. Even a novel with fiction would not be able to handle such a narrative, if the threads were drawn from such two addresses. Because we are talking about a hotel and a cafe, so it is our Horeca! If we add to that that the politicians in the parliament are being called names about "who brought and distributed pizzas to whom in the hotels", we see a perfect combination, that politics has been added to Horec like ketchup or oregano.
The naming of clans started from settlements and cities, through the use of surnames, and now we are in the phase of cafes and hotels. So Montenegrin, so theatrical and megalomaniac. So cliche after all.
You should at least watch the movie A Bronx Story again. Everything revolves around the cafe. The screenplay was written by Chez Palminteri, who also stars in the film. Directed by Robert De Niro. Some stories can become movies, and some stories can just disappear, which they deserve because the characters are not inspiring enough to be heard about. They last as long as a price list or a menu in the catering industry.
Bonus video:
