In the US state of Florida, there's nothing quite like the North Pole at Christmas, as thousands of Santas prepare to surf.
Koko Beach is full of people, men, women and children dressed as Santa Claus, reindeer and elves.
Participants of the "Santa Surfing" event have a costume contest and drink cocktails, while the bravest surf in the "cold" temperature of 20 degrees Celsius in Florida.
The cheerful manifestation was created in 2009. It was invented by George Trosset, a resident of Cocoa Beach, who saw a commercial in which people dressed as Santa Claus were surfing the ocean.
He bought an old red coat in a shop and went surfing, accompanied by his son dressed as an elf and his three-year-old grandson, who watched him from the beach.
A local photographer captured the moment.
"The second year we had 19 Santa Clauses. The third year there were 80 and now look at this. There are thousands of people," said Trosset, who is now 70 years old.
With the success of the event, some came up with the idea of linking it with charity events.
Volunteers are selling t-shirts and raffle tickets to raise funds that will go to two local organizations - Grind for Life, which financially supports cancer patients who have to travel far for treatment, and the Florida Surf Museum, an institution dedicated to the sport.
"I'm very grateful that so many people like what we do. I'm told we get millions of views on social media every year. If that's true, then we get millions of smiles every year," added Trosset.
Bonus video: