Why is the number of tourists in Montenegro increasing, but the number of days spent in hotels decreasing?

Last year's season will be remembered for the record 227 guests who stayed in hotels and other accommodations in Montenegro.

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Photo: OTA Sync
Photo: OTA Sync
Disclaimer: The translations are mostly done through AI translator and might not be 100% accurate.

This fact is further enhanced by the information that Montenegro ranks second in Europe in terms of the number of tourists. However, it was also recorded that tourists now stay an average of 4,5 days, while previously that number was five. What has changed?

The need for personalization

The last year in which this kind of tourist attendance was recorded was 2019. And last year's season saw a growth of 19%. Budva is more and more often found in the results of surveys as one of the most popular destinations. Why then do tourists stay for a shorter number of days on average?

With the change in the offers of hoteliers, there was also a change in the demand of tourists. Guests are increasingly aware that their expectations shape the industry and that accommodation providers must respond to them. Recent studies have shown that guests whose names the hotel staff remembers and addresses them by are much more likely to return to the same establishment. Guests therefore need a personalized experience, above all human warmth and hospitality. At the height of the season, when crowds are huge and work is overwhelming, such an approach seems unimaginable with all the other duties of the staff. For sure, there is a solution for that.

Automation as a solution

By shortening the check-in process, it allows guests to fill in the necessary information in advance via an online platform or mobile application. In this way, the information will already be available when the guest arrives, reducing the time required for manual data entry at the reception desk. Reception systems, on the other hand, enable the acceleration of various processes as well as the automation of many, thus relieving the staff of long hours of work at the computer and opening up the possibility of creating a personalized experience for guests. Such systems mainly rely on cloud technology.

The company offers the first such solution in Montenegro OTASync, whose founders are originally from the Montenegrin coast.

More and more hoteliers are opting for such cloud reception systems because, unlike hardware devices, cloud the technology does not require physical servers and installations. Some of the leading hotel chains they are starting to switch to cloud systems that facilitate their business. Unlike traditional technologies, cloud hotel business does not include any physical servers and installation and maintenance costs.

OTASync
photo: OTA Sync

Complete solution

Cloud technology is increasingly prevalent in the hotel industry, and more and more accommodation providers are speeding up and optimizing their operations with the help of technology. In this way, they enable the focus of employees to be on service and increasing the experience of guests during their stay, and less on manual actions that can be automated. This increases productivity, which has a direct impact on revenue and guest loyalty.

OTA Sync offers several software that help in automation and facilitate facility management. All programs can be used by both hotels and private accommodation owners. And currently the software is used by over 2.000 users in the world.

Through this system, you can speed up the guest check-in process, you can register guests directly through the program without going to the tourist organization, you can connect to the new fiscalization without third parties, and thus you get a complete solution for running your facility.

The company OTASync has been operating since 2018, and users from 17 countries around the world are currently using this cloud system for their business. If you haven't switched to cloud technology yet, now is the right time to do it! Treat your guests to a personalized experience that is essential to their travel experience.