According to the "Brand Finance Global 500" study published yesterday, Deutsche Telekom is one of the most valuable brands at the world level, and at the same time, it is the only European company to be among the top ten in the overall list. The current ranking implies a strong ninth position and an improvement of two positions compared to the previous year. In addition, Deutsche Telekom positioned itself as the most valuable telecommunications brand in the world and for the first time found itself ahead of the telecommunications giants Verizon and AT&T. At the European level, T remains the best-ranked corporate brand.
The "Brand Finance Global 500" study has been published for years by the renowned British research institute Brand Finance, as part of the activities of the World Economic Forum in Davos.
The company Apple belongs to the first position on the list of the most valuable brands in the world, and in this competition it surpasses Microsoft, Google and Amazon. In addition, according to the "Brand Finance Global 500" report, the ninth position puts the Deutsche Telekom brand ahead of Mercedes-Benz, Tesla, Toyota, Instagram and other world-renowned brands.
The value of the Deutsche Telekom brand is currently at a historical peak and, according to the study, amounts to 73,3 billion dollars. Compared to the previous year, a growth of 17 percent was recorded, while compared to 2020, the value of the brand increased by as much as 84 percent. During that period, Telekom progressed from fourth position to the strongest telecommunications brand in the world.
In Montenegro, DT Group is present through Crnogorski Telekom, which not only follows, but also imposes trends and shapes the future of the telecommunications sector in Montenegro.
We remind you that according to the latest official report of the Electronic Communications Agency (EKIP), CT has the largest and fastest 4G and 5G mobile network in the country, with the highest average speed compared to the competition. A superior product, constant maintenance of a leadership position in innovation and investment projects, superior user experience and service that meets the most demanding user needs, are deeply embedded in all company processes and are key factors in strengthening the value of the Telekom brand at the local level.
The aforementioned directions are also confirmed by the "Brand Finance Global 500" study, which points out that the excellent quality of the network, the positive trends related to the user experience and innovations of Deutsche Telekom are the key reasons for progress in the expansion and retention of the user base - both in Europe, as well as in the United States of America.
More information about the "Brand Finance Global 500" is available on the website www.brandfinance.com
The positive trend of the Deutsche Telekom brand is also confirmed by other research such as the Kantar BrandZ study "Most Valuable Global Brands".
